NY Times - A Digital Agency Draws a Pair of Aces in Brazil

AN acclaimed advertising creative team that has been celebrated for several successful campaigns is joining a digital agency on a fast growth curve to help it grow faster.

Hugo Veiga, left, and Diego Machado, right, will open the São Paulo office of AKQA, whose C.E.O. is Ajaz Ahmed, center. CreditMike Murray/AKQA

Hugo Veiga, left, and Diego Machado, right, will open the São Paulo office of AKQA, whose C.E.O. is Ajaz Ahmed, center. CreditMike Murray/AKQA

The team is composed of Hugo Veiga, a copywriter, and Diego Machado, an art director. The pair has created initiatives for the Dove brand, sold byUnilever, that are among the most watched, most shared and most honored recent work in the advertising world. One video, for Dove Men & Care shampoo, mocks the conventions of hair care commercials, and another,part of a series known as “Dove Real Beauty Sketches,” tells women, “You are more beautiful than you think.”

Mr. Veiga, 34, and Mr. Machado, 27, are leaving the São Paulo office ofOgilvy & Mather Brazil, part of Ogilvy & Mather Worldwide, to join AKQA, a digital agency that, like Ogilvy & Mather, is owned by WPP. They are becoming creative directors at AKQA and opening the agency’s first office in Brazil, also in São Paulo, to be housed in a space called Casa AKQA.

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